Ashley Alvarado

Ashley Alvarado is the director of community engagement at LAist and KPCC, Southern California Public Radio. She works closely with leadership and content teams to develop strategies and opportunities to engage new and existing audiences across platforms. She is focused on engagement and source development as a means to diversify the sourcing in news coverage and on shows, help enrich programming and grow audience. Among her efforts is the community-driven live storytelling series “Unheard L.A.” and “Feeding the Conversation,” a series of engagement-sourcing gatherings that bring together members of the community with SCPR journalists around specific themes or coverage areas.