Petra Sammer

Petra Sammer served as Managing Director, Partner and Chief Creative Officer for clients worldwide at the PR agency Ketchum for 25 years. Since founding her own agency pssst…  this year, she uses this experience and her huge passion for storytelling to consult brands and businesses concerning PR, marketing and corporate communication.  Petra has won numerous Marketing and PR Awards, judged at Cannes Lions, D&AD, Clio and Eurobest and is the author of several bestselling books “Storytelling”  and "Visual Storytelling”. She believes that especially digital communication can benefit from storytelling and that new channels call for new communication approaches. Nevertheless, really good stories are found seldom and often they are not told until the end. Therefore, her focus lies mainly on visual storytelling, as well as developing new ideas and strategies for communication and pssst... she is always searching for great stories. Follow her on Twitter: