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Petra Sammer


The Many Faces of Story

Petra Sammer spent 25 years in a PR agency and has just left to set up her own. She's been involved in creating client stories for decades, but the kind of story clients need today has totally changed. She's also been track the dramatic rise of visual images. She shares with us how to use the principles of storytelling to choose your visuals and how visuals will impact storytelling -- now and in the future. [Warning: we have a funny green screen right in the middle of this video — it doesn’t affect the sound quality though!]


Speaker Gift

Petra has created a wonderfully illustrated guide to working with visuals.  You can download the PDF by following this link.



Earlier Event: September 30
Ashley Ramsden
Later Event: October 5
Christina Baldwin