Story at Work
There's something a little Luke Skywalker about Shane Meeker. He too grew up on a farm, looking up into the sky and wondering about the world "out there". Of course, Star Wars is one of his all-time favourite movies! Being a movie buff has paid off. At Proctor & Gamble, and in his own consultancy StoryMythos, he shows clients how paying attention to stage, page and screen is a great strategy for building a great brand.